Sony Ericsson Shifted To Smartphones in 2012

Sony Ericsson Xperia x1

Mobile phone maker Sony Ericsson will focus entirely on the booming smartphone market, going head to head with rivals like Apple. The company  would be shift all its production to smartphones during 2012 as it reported a swing back to profit of 31 million euros.  Around 80 per cent of all Sony Ericsson’s sales and the company said its share of the global Android-based smartphone market during the quarter was approximately 12 per cent in volume and 11 per cent in value.

World’s ninth largest handset maker Sony Ericsson can only succeed in attracting avid gadget users away from its rivals by being fully integrated into Sony’s wide portfolio of devices and getting access to the Japanese electronic giant’s entertainment assets, like PlayStation and music catalogues.

Controlling Sony Ericsson would help Sony recoup ground in the battle against Apple Inc and Samsung Electronics, where it has been hampered by a disjointed strategy regarding mobile gadgets and online content. For Ericsson, a sale would insulate its profit and loss account from the volatility Sony Ericsson has brought and allow it to focus resources on loss-making chip venture ST-Ericsson.

Sony Ericsson has been losing money for a while, although its recent focus on smartphones based on Google’s Android platform pulled the company back into the black. In the other hand, All handset makers are targeting a bigger share of the smartphone market and players like Samsung Electronics and HTC Corp will be difficult to dislodge.

 

Sony Ericsson Xperia x1

Sony Ericsson Vivaz Smartphone

Sony Ericsson Shifts To Smartphones in 2012