The Walt Disney Co. has struck a deal to bring the fantasy world of “Avatar” to Disney Parks, starting with a multi-attraction themed land at Disney’s Animal Kingdom in Orlando, Florida,USA. The first themed “land” will be built at Disney World with construction expected to start by 2013.
“Avatar” is a fantasy film with similar broad appeal to children and adults. Director James Cameron and his producing partner Jon Landau — the team behind the 2009 cinematic blockbuster “Avatar” — will serve as creative consultants, working with Walt Disney Imagineering to bring the fantasy world of Pandora and the broader Avatar universe to Disney’s parks throughout the world.
Disney World goal is to go beyond current boundaries of technical innovation and experiential storytelling, and give park goers the chance to see, hear, and touch the world of AVATAR with an unprecedented sense of reality. It really is is an immersive world that’s Disney intends to create.
Disney has embarked on an aggressive global expansion of its parks in recent years. Disney is a natural choice of its global reach and stature for it’s domestic and internation attraction.